For the past 25 years, award-winning nationally-syndicated columnist, Ilyce Glink, has been demystifying money for millions of Americans through her newspaper column, popular radio show and blogs. 

She has also helped financial services companies eager to connect in a stronger and more engaging way with their customers and employees. Several companies asked her to design financial wellness programs as a vehicle to either sell their products and services or get consumer assets under management.

Knowing that most employees are financially stressed, and few know how to relieve it, she didn’t think it made sense to try to sell them goods and services they didn’t need. So, she decided to take a different path: Create a mobile-first system that helps people measure their level of financial stress in up to 15 categories, then push the most relevant information, tools, and calculators to them using artificial intelligence and advanced algorithms so they get the help and information they need, not a thinly-veiled sales pitch for other products and services they likely can’t afford.

Glink paired her tech platform with “Money Coaches,” who are experts at providing the sort of budget, debt, credit, housing, and bankruptcy counseling so desperately needed by the vast majority of Americans. These Money Coaches undertake more than 100,000 sessions per year. She later added:

»​ Financial advisors and tax experts

» Student loan assistance

» Easier ways to find and move 401(k) from former jobs

» An 8-part financial training program called DECISIONS/DECI$ION$

» Discounts and rewards from over 300,000 companies globally

» ​And much more.