HR Trends 2021: Which Benefits Do Employees Value Most?

HR Trends 2021: Which Benefits Do Employees Value Most?

HR trends 2021: which benefits do employees value most? Employees want benefits that better support their health and wellness after the COVID-19 pandemic.

Benefits priorities are shifting considerably due to the COVID-19 pandemic. 

Only 55 percent of employees believe their company is making the best decisions about their benefits, according to new research by The Hartford. Just 44 percent think their benefits package is above average compared to what other employers are offering.

“The pandemic has put pressure on the American workforce in ways few could have predicted and employees need support more than ever,” said Jonathan Bennett, head of Group Benefits at The Hartford. “Now is the perfect time for employers to address employees’ changing attitudes about benefits.”

HR Trends 2021: Which Benefits Do Employees Value Most?

These are the benefits and services that employers are adding to bring their benefits plans closer to their employees’ values:

  • Employee Assistance Programs (EAP) (56 percent)
  • Paid Time Off (52 percent)
  • Wellness Benefits (51 percent)
  • Behavioral/Mental Health Services (51 percent) 
  • Critical Illness Insurance (50 percent)
  • Hospital Indemnity Insurance (48 percent) 
  • Paid Time Off for Volunteering (42 percent)
  • Student Loan Repayment Plans (38 percent)
  • Paid Sabbatical (38 percent)
  • Pet Insurance (29 Percent)

Many of the most highly sought after benefits are centered around employee health, including their physical, mental, financial health as well as the health of their loved ones and their communities. Health and wellness has been an HR trend for quite some time but the COVID-19 pandemic has shown that the employee demand for these types of benefits is as strong as ever.

The Importance of Benefits Communication

More employers are recognizing how important communication is to the success of any benefits program. Up from 63 percent at the start of the pandemic, 69 percent of employers told The Hartford they’re mostly or fully responsible for making sure employees understand the benefits offered.

In other surveys, employees have admitted that they don’t understand all the benefits their organization offers or that the programs available don’t meet their needs or are too difficult to understand

Employers can improve benefits communication in three steps:

  1. Send shorter, bite-sized benefits communications over a longer period of time rather than the traditional method of dumping it in an employee handbook or an annual employee benefits email. 
  2. Test different methods of communication, like text messaging, phone calls and instant messenger in addition to emails or meetings. 
  3. Track participation, open and click rates to see which method is the best way to reach your employees.

It’s not enough to follow the latest HR trends and make changes accordingly, employers need to work with their employees to determine what benefits are most valuable to them, which programs fit their needs and how they can make it easier for them to access their benefits.

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The Caregiver Crisis at Work During the COVID-19 Pandemic

The Caregiver Crisis at Work During the COVID-19 Pandemic

The caregiver crisis at work during the COVID-19 pandemic. Parents need flexibility from employers to balance work duties and caretaking as many districts continue with virtual learning.

More than half of parents who quit their jobs and filed for unemployment benefits this spring said closures of schools and daycare facilities due to the developing COVID-19 pandemic forced them to quit, according to research by Morning Consult for the Bipartisan Policy Center.

Caregiving duties stand in the way of nearly 60 percent of parents returning to work, 41 percent of them specifically citing school closures. Parents said they would be more likely to return to work sooner if they had access to paid leave, or if they were able to work on a flexible schedule.

In light of the caregiver crisis, which is raging once again as many schools plan to continue virtual learning this fall, Mercer identified a number of creative strategies employers can use to provide meaningful support to working parents facing this difficult situation.

The Caregiver Crisis at Work During the COVID-19 Pandemic

Parents are torn between caregiving and their careers. Sixty percent of parents agree it’s better to open schools later to minimize infection risk, even if students miss out on academics and social services and some parents will not be able to work, while nearly 35 percent say it’s better to open schools sooner so parents can work and kids can get services, even if there’s some risk of infection, according to a recent survey by the Kaiser Family Foundation.

If schools do remain closed, 51 percent of parents worry about losing income if they can’t go to work and 47 percent worry about not being able to pay enough attention to their children if they’re working from home.

Strategies to Support Working Parents and Caregivers

Mercer identified two areas of increased flexibility where employers can provide meaningful support to caregivers in their post on Creative Ideas to Support Working Parents During the Caregiver Crisis.

Flexibility at Work

There are several ways employers can offer parents some flexibility at work. Flexible scheduling, where employees have some control over when and how they get their work done, is the most popular option. Compressed workweeks, where employees work more hours in fewer days (for example, 40 hours in 4 days), could help employees who are dealing with hybrid school schedules. Allowing job sharing or reduced schedules could also provide employees with additional time to care for children, but it’s typically associated with a reduction in compensation.

Flexibility from Work

Consider how employees might be able to use PTO, vacation or sick leave, Family Medical Leave (FML) or other company leaves, then remind employees of the available programs and how they work. Some employers are also creating emergency COVID-19 pandemic paid or unpaid leave programs that allow employees to maintain income and benefits for a specified duration of time during the pandemic. When taking into consideration leave programs during the COVID-19 pandemic, it’s also important to review return protocols for employees who take leave intermittently or in blocks. 

The COVID-19 pandemic has created a complex caregiving crisis. Parents shouldn’t have to choose between employment and their children’s safety and employers shouldn’t lose top talent to school closures. Identifying ways your organization can provide the flexibility Mercer recommends to support working parents is crucial until a vaccine for COVID-19 is readily available.

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Top 10 Employee Benefits for 2021

Top 10 Employee Benefits for 2021

Top 10 employee benefits for 2021. HR trends forecast the most desired employee benefits for 2021 like financial wellness programs and flexible work arrangements.

UPDATE, read 4 Top Benefits Trends for 2022

It’s time for employers to start planning their employee benefits packages for 2021.

The coronavirus pandemic has presented significant challenges for employers and highlighted the unprecedented levels of stress employees face in their everyday lives. But what can employers do to help?

Employers who focus on what employees need to achieve a healthy work-life balance and lower stress will be the ones who come out strongest. 

Top 10 Employee Benefits for 2021

#1 Financial Wellness Programs

The negative impact that financial stress has on an employee’s ability to get work done has been well documented in recent years but the coronavirus pandemic drove home just how important it is to have access to financial tools, resources and advice especially during uncertain times. 

The best financial wellness programs, like Best Money Moves, recognize that every worker experiences different kinds of financial stress and harnesses machine learning to guide employees to the information they need most. 

Best Money Moves has tools and features that help employees measure their financial stress, budget for monthly expenses, pay down debt and plan for emergencies. Employees can talk to trained professional financial counselors and educate themselves about everything from investing to co-signing loans to buying their first homes with access to a library of over 700 articles, videos and calculators. It’s also gamified, featuring a point-based rewards system where users earn points every time they log in, enter their information into their profile, work with their budgets, read articles and measure their stress. Each point translates into a chance to win a monthly contest.

If you want to learn more about how Best Money Moves can bring financial wellness to your company download our whitepapers and sign up for a demonstration here.

#2 Flexible Work Arrangements

Employees who were used to commuting to the office every day suddenly found themselves setting up spaces to get their work done at home. It might have been a rough transition at first, but after a few months of getting settled employees now want to hold onto some of that flexibility when they get back to the workplace. According to a survey by Glassdoor, more than 60 percent of employees would have liked to continue working from home full-time even after COVID-19 restrictions were lifted if given the option and just as many would consider applying for a position that is entirely remote when looking for a new job.

#3 Health Insurance Benefits

Most employees (56 percent) have used a credit card to pay for medical care at some time in their lives and more than half of them still owe money because of that decision, according to research by CompareCards. Nearly 60 percent said they wouldn’t have been able to afford the cost of care otherwise.

Employers who don’t offer health insurance might want to reconsider and employers who do should audit their healthcare offerings to determine the out of pocket costs of deductibles, prescriptions, copays and then work with benefits brokers to provide better coverage. 

Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) are other ways employers can help address the high cost of healthcare and employees indicated programs like HSAs and FSAs would have eased stress and improved their well-being during the coronavirus pandemic in a survey by MetLife. 

#4 Paid Time Off

Over 75 percent of employees live paycheck to paycheck. Workers who live paycheck to paycheck and don’t have any paid time off through their employer struggle to take time off, for any reason. Employees can’t perform at their best and aren’t as productive when they’re ill, overworked or distracted because they’re missing something important in their personal life.

Many states have passed legislation requiring employers to provide some form of paid medical and family leave, but surprisingly, some states like Maine and counties like Bernalillo, NM are also passing laws mandating paid time off for any reason.

#5 Mental Health Benefits 

Roughly 1 in 4 employees have been diagnosed with depression and 40 percent of them take an average of 10 days off from work each year because of their mental illness, according to the American Psychiatric Association (APA). 

Nearly 60 percent of employees struggling with mental health said their employer doesn’t offer mental health programs that meet their needs, or that the programs they do offer are too difficult to access or understand, according to a survey by MetLife.

It’s important to have mental health benefits that are easy for employees to access and understand, but employees might not use them if employers don’t also work to reduce the stigma that there’s something wrong with being depressed, anxious or struggling with a mental illness. 

#6 Family-Friendly Employee Benefits

Employee benefits for family planning and for new parents have been on the rise in recent years with programs emerging to cover the costs for treatments like in-vitro fertilization (IVF) and egg freezing or harvesting. Significant expansions have also been made to paid and unpaid maternity, paternity and adoption leave. 

While progress has been made for parents at work in many areas, child care is still lagging. Both parents are employed in more than 60 percent of American families, yet only 6 percent of companies offer child care benefits, according to research by Clutch. Another study, by New America’s Better Life Lab and Care.com, found that the average annual cost of full-time center-based child care ($9,589) is more expensive than in-state college tuition ($9,410). In order to offset the high costs of child care, more employers are starting to provide resource and referral services for childcare, on-site or near-site childcare and childcare subsidies.

#7 Professional Development Benefits

In recent years, employers have been providing more professional development opportunities, including cross-training to develop skills not directly related to the job, executive or leadership coaching, formal mentoring or career coaching to employees, according to research by the Society for Human Resource Management (SHRM). 

Employees want to move forward in their careers and offering benefits that give them the opportunity to hone their skills and stay on top of industry changes are a win-win for employers.

#8 Student Loan Employee Benefits

Benefits brokers have developed solutions to help employees who are struggling to pay down their share of the more than $1.6 trillion in student loan debt and more employers are starting to adopt them as a tool to attract and retain younger employees. The number of employers offering student loan repayment assistance jumped from just 3 percent in 2015 to 8 percent in 2019. Other programs employers offer include undergraduate or graduate tuition assistance, 529 plan payroll deductions, scholarships for members of employees’ families and employer contribution or matches to 529 plans.

#9 Pet-Friendly Employee Benefits

Benefits for pet owners, affectionately dubbed pet-perks, have been growing in popularity. Animals can help reduce stress and loneliness, which explains why many animal shelters had a record number of adoptions occur when people were under orders to stay-at-home during the COVID-19 pandemic. Pet perks include allowing employees to bring pets to work, offering pet insurance or paid time off for new pet owners. 

#10 Social Responsibility Benefits

Employees want to work for employers who give back to their community and care about important social issues like racism and climate change. Lily Zheng, writing for the Harvard Business Review says that we’re entering the Age of Corporate Social Justice and that research shows companies with strong Corporate Social Responsibility (CSR) programs, which include social issue marketing, philanthropic efforts, employee volunteer initiatives, and diversity and inclusion work are more profitable than those that don’t.

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COVID-19 2020: Managing Employees During the Coronavirus Pandemic

COVID-19 2020: Managing Employees During the Coronavirus Pandemic

COVID-19 2020: Managing employees during the Coronavirus pandemic. Dealing with employees who may be sick and making temporary policy modifications.

More than 70 percent of companies didn’t have a crisis management plan in place when the Coronavirus outbreak hit, according to a survey by Blank Rome. Even those who did anticipated natural disasters like floods and fires, but not a global pandemic like COVID-19.

Without an emergency response plan in place, how are employers dealing with things like emergency contact systems, data privacy, defining essential functions, managing employees who become ill and avoiding panicked reactions to negative news?

COVID-19 2020: Managing Employees During the Coronavirus Pandemic

Here are some of the temporary modifications employers told Blank Rome they’ve made in response to the Coronavirus pandemic:

  • We are following CDC guidelines; if an employee is sick we are sending them home.
  • We started specific weekly communications on March 3rd regarding precautionary personal and workplace hygiene, staying home or going home if ill, social distancing. We applied more specific polices on March 13th and formally implemented work from home as well as rotational work assignments.
  • We extended the absence period for returning to work from 3 to 5 days and on a case by case basis in some instances.
  • We have released anyone with symptoms and required doctors notes to return.
  • We’ve requested all employees to get tested and made arrangements for the testing to get done.
  • We are operating on the honor system for absences or modifications and accommodations during this time.
  • We are asking screening questions and are considering temperature checks.

Responding to Employee Testing Positive for COVID-19

Nearly 7 percent of the companies Blank Rome surveyed had an employee test positive for COVID-19 and in response to it:

  • 23 percent of employers converted to remote work for all employees not required to be on-site.
  • 17 percent continued operations with modifications.
  • 3 percent closed the entire worksite where the employee who tested positive reported.

Managing Paid Time Off

Over 40 percent of employers have paid employees who show symptoms of COVID-19 but haven’t been diagnosed or allowed them to use paid time off. Nearly half of businesses that have had to temporarily shut down business operations are still paying workers and more than 20 percent are requiring use of paid time off.

Managing Employee Complaints

Less than 15 percent of employers have received COVID-19-related complaints from employees, but more than 90 percent have required responses that don’t fall within the traditional framework of complaints, including disability discrimination, retaliation and OSHA. Here are some of the COVID-19-related complaints employers have received:

  • Employees requesting shutdown.
  • Employees complaining about lack of sanitizer and masks.
  • Employees frustrated about working remotely.
  • Employees complaining the company failed to act quickly and put inexperienced people in charge of decision making.
  • Employees complaining that there isn’t a policy in place.
  • Employees upset about being required to come into work when they think they should be allowed to stay home during the Coronavirus outbreak.
  • Employees concerned about how matters will be handled.

How employers respond to the Coronavirus pandemic will have a significant impact on business for years to come. It’s crucial to empathize with employee concerns and communicate what the company is doing to protect both employees and business operations.

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Helping Employees During Coronavirus/COVID-19 Pandemic

Helping employees during Coronavirus/COVID-19 pandemic. How you support workers during the outbreak could have a lasting impact on recruitment and retention efforts.

What will you say when asked how you helped employees during the COVID-19 outbreak?

We are in the midst of a crisis. The Coronavirus/COVID-19 outbreak is dramatically reshaping the working world. Healthcare workers, delivery drivers and grocery store shelf stockers are being overworked while waiters, bartenders, musicians and those in the hospitality industry are dealing with shutdowns, layoffs, and unemployment. All of them are looking to their employers for help to get through this uncertain time. 

How employers respond to the Coronavirus/COVID-19 pandemic will have a significant impact on recruiting and retention efforts for quite some time.

Helping Employees During Coronavirus/COVID-19 Outbreak

Employees at all levels are dealing with increased financial stress. Nearly 60 percent of Americans say the Coronavirus has had a negative impact on their finances, according to a survey by the National Financial Educators Council. Over 40 percent of them are more concerned about their personal finances than they are about contracting COVID-19.

There are a number of ways employers can support employees during the Coronavirus/COVID-19 pandemic. These are a few areas some organizations are zeroing in on and others where the U.S. government is providing assistance:

  • Financial Wellness 

    Employees want to know how the Coronavirus is going to impact their retirement savings, their monthly budget, their credit card debt, their paycheck and they want to know what they should do about it. Best Money Moves, a mobile-first financial wellness platform, just added new resources to answer employees’ questions about how the Coronavirus will affect their finances and for a limited time, new clients can get Best Money Moves free for the first three months.

  • Paid Leave

    The Families First Coronavirus Response Act (FFCRA) mandates certain employers provide up to two weeks of paid sick leave related to COVID-19. Employers who provide paid sick leave under the FFCRA will be eligible for two new refundable payroll tax credits that the IRS will “immediately and fully reimburse” according to the IRS and the U.S. Department of Labor. The Coronavirus Aid, Relief, and Economic Security Act (CARES) provides almost $350 billion in partially forgivable loans to small businesses and nonprofits with 500 or fewer employees impacted by COVID-19 to help cover payroll and temporary closings.

  • Unemployment Resources

    Some employers, especially small businesses, will have to layoff and furlough employees during the Coronavirus/COVID-19 outbreak. Whenever possible, employers should provide severance pay, extend health benefits and give a tentative rehiring date if the business plans to remain open. Employers should also help employees navigate the unemployment process.

  • Mental Health

    Mental health platforms that offer teletherapy have noticed a surge in usage during the Coronavirus/COVID-19 pandemic. People are anxious, depressed, isolated and lonely as they socially distance themselves and stay home to limit the spread of the Coronavirus. Providing resources for those who are struggling with their mental health during this crisis is important. Employers should evaluate their current mental health benefits and consider telehealth solutions.

  • Virtual Recruiting

    Employers in essential services are struggling to fill open positions and comply with social distancing restrictions. CVS Health will fill 50,000 full-time and part-time positions through virtual job fairs, interviews and job tryouts. Walmart is shortening its hiring process to hire associates “in as little as 24 hours” to meet its goal of hiring 150,000 new workers by the end of May. Employers who were in the process of evaluating and interviewing top talent who still need to fill the position and have the budget to do so shouldn’t suspend the hiring process until the Coronavirus outbreak is behind us. Instead, those employers should look to virtual solutions like video conferencing for interviews.

This is a defining moment for business leaders around the world. Years from now potential hires will ask employers what they did to support employees during the Coronavirus/COVID-19 pandemic. What will your organization have to say when that time comes?

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